Customer Satisfaction - The Pillar of Good...
One of the most underrated pillars of good marketing is customer satisfaction. As a person who lives in a country where this concept doesn’t even exist, I know how to appreciate customer service at its best. Being on maternity leave, I recently decided that I’d like to finally take on a project I’d been hoping to do for a long time - digitize all of my pictures. I have boxes...
Tools I Like: Springpad
I may be way behind the eight ball with this one, but I just discovered Springpad - which to me replaces about 100 different apps I used to use, and aggregates everything in one place pretty conveniently. I’m not kidding - for me it’s Evernote meets Pocket meets Pinterest meets Favorite Tweets meets Amazon + eBay Wishlists meets Astrid meets Asana meets Gmail (certain functionality) meets Tripit...
The @Samsung @Dropbox Foileshtick (Shenanigan)
This is a two part commentary on brilliant positioning versus less stellar marketing. Allow me to start with Samsung. I think the way in which Samsung have positioned themselves as Apple’s leading competitor these days, independent of Google (whose OS is just a means to an end); and the numbers speak for themselves (sales-wise & Apple attack-wise - just emphasizing the fear factor) -...
So I’m guessing you’re wondering where I’ve disappeared to… I have a 1000 posts that are in partial draft mode - but I’m guessing I won’t be able to get to them in the next 18 years or so, since I have officially deployed my first human project. Stuff to look forward to then (and I’m sure it’ll be pretty relevant and cutting edge stuff) - “I’m back on Facebook - and hating every minute of...
Tools I like: Qualaroo
￼This one is actually one of my favorites. It’s free, unless you need the premo features, and it is such a useful tool. Qualaroo provides quick surveys and nudges at the corner of your web page that are unintrusive, and really provide valuable feedback. I use it to know whether a wiki help section was useful, why people haven’t downloaded our product, and to opt-in to our newsletter (a list...
Impressions from DevOps Con 2013
I had the honor to be a part of an incredible initiative that came to its culmination yesterday - the first ever DevOps conference in Israel, organized together with the brilliant Nati Shalom, Uri Cohen, Ran Tavory, and Avner Algom. Nati Shalom, summarizes quite nicely everything that went into making DevOps Con possible, but following the actual event itself I would like to just present some of...
Google+ - 500 Million Strong...and Growing
I recently read that Google+, while perceived by many to be a failing enterprise, has actually passed the half a billion user mark. I’m going to dive into why and how I think they got this right. 1. Google Hangouts. No one can dispute that Google is a great company from a technology perspective. And I think at first the value of this tool wasn’t so apparent, and I will dive in further to other...
Brain Freeze - And Lanyrd of course.
So in my previous post - Bizzabo vs. Sched vs. Wix vs…Plain old Wordpress? - I had a total brain freeze, and completely forgot to mention probably one of my favorite tools in this space, Lanyrd. It fell off my radar only because I use it for the most part to track events and almost like an event social network, and forgot that this viral factor that they have actually means that they have what...
First Any.Do now Whatsapp...a change gonna come?
I used to love Any.Do - seriously, I thought it was a brilliant app, and was close to my heart being Israeli-made. Same goes for Whatsapp (sans the Israeli made part). I just don’t understand technology companies that don’t recognize their competitive edge in time. I constantly reached out to Any.Do to tell them - the app is beautiful, and stellar, but really missing a major feature - being...
Gimp vs. Paint.net vs. Photoshop...vs. plain old...
At my previous job, where they didn’t want to shell out the big $$$ for Adobe Creative Suite, I had to find myself alternate tools for basic graphic editing - and I came to love Gimp and Paint.net. Since then, and this is something that holds true for virtually the entire suite of Microsoft Live Tools - even Microsoft Paint has undergone quite a metamorphosis. While I basically never use MS...
The fine line between enticing and pathetic
A truth I hold to be self-evident - people like getting stuff for free. Many marketers have used this ploy endless times to entice sales. No news here. But I’m always wondering where to draw the line. While you want to attract people (read: actual leads) into taking part in whatever activity it is you’re trying to promote, I have a real aversion with conditioning people into bad...
Tools I like: MailChimp
MailChimp just gets it. I’ve used other tools in my work - including the obvious Vertical Response, and I just can’t get over how much more user friendly MailChimp is, and on top of that - what a great sense of humor the company has. Not only can you use Mailchimp for free if you have a small database, you can DOWNGRADE after you’ve gone premium - if you picked a bigger banana...
The Twitter Case Study: How to monetize...
I remember a couple of years back how everyone was certain that Facebook had an ingenious business plan and secure future from a monetization standpoint, and were constantly saying things like “Twitter is great, but what’s their end game? They really have no way of monetizing”. At the time, knowing that Twitter had a stellar lineup of great minds running the show - I told...
Tools I like: Bambuser
I have the opportunity to play around with lots of tools as part of my very diverse marketing job, and feel the need to give props to those who provide you with something really useful for nothing. It’s the least I can give back. One tool I’ve been using quite often for the purpose of streaming meetups and events has been Bambuser. I’ve tried other similar tools like Justin.tv and such - but keep...
Making your digital footprint your own
As a person who works in tech, I find it’s often hard to draw the line between what you do on the job and your public digital persona. You take it for granted that if you have a digital footprint for your professional endeavors - that will translate over to your personal digital footprint. Not so. I decided to revive this blog, just for that reason. I found that all my personal wealth of...
Companies I Envy: SodaStream
Working for a company that is an underdog with superior technology - I can’t help but really respect a company that took on a giant, and succeeded, something I’m constantly trying to do. While I can say that doing this with a consumer product is easier than complex technology (I’ve got to add some Jewish disdain -it’s almost illegal to just hand out compliments with no strings attached) - I just...
Bizzabo vs. Sched vs. Wix vs...Plain old...
Lately I’ve been facing the challenge of choosing the right tool for the job of putting together quick and dirty websites for events. And every day I discover new and exciting tools, meant to make our lives easier. I’ve had the opportunity to play around with quite a few tools lately, and wanted to share my experiences. First and foremost - it depends who your audience is, and what...
Tools I like: IFTTT
IFTTT has literally changed my life. I can’t believe that I initially couldn’t gauge the value in it - when my spouse (an early adopter of all things tech - or at least early “knowerabout” all things tech) came to me in his excitement to show me this amazing new tool. Then I had the epiphany. The reason I initially couldn’t gauge the value in it - was because I was looking from a personal...
For all the Apple fan-people of the world, who claim Apple flawlessness - this one’s for you.
Rooting/Unrooting - Put to the test
Since I can’t manage to get myself together enough to finish my marketing-related post, I’ll go with the easier Android post I’ve had in the works. I never really understood why all the Apple fan-people of the world use words like flashing and modding like they’re expletives -when to me they’re synonymous with freedom. So on the note of rooting and unrooting [this...
I’ve been using this blog very Facebook-esque I realize now, even though I’ve departed from the Facebook world for the most part (aside from coerced postings or work activity - which always goes on…), that conditioning somehow sticks. So I’m going to regroup, and take the power back - and start focusing on more of my skills - work and personal - than just reblogging,...
Fresh Belgian Waffles
Me: When are these Belgian waffles from?
Chick at ice cream shop: We receive them all the time - so they're always fresh.
Me: And when did you receive these today?
Cloudify Engineering: Cloudify Localcloud Memory... →
cloudifysource: The localcloud environment is a cloud emulation environment that allows users to run all Cloudify management and application services on their own local machine. Now, the bootstrap-localcloud process starts faster and requires less memory in-order to run. When working in a production…
Live Streaming - The Bay Area Chef User Group -...
cloudifysource: For those who can’t make it out to for the Chef User Group meetup tonight at Survey Monkey’s HQ, we… from Cloudify Community http://bit.ly/QvZano
PaaS as Infrastructure
cloudifysource: The blurring line between PaaS and IaaS The core of IaaS services is centered around Compute, Storage Network however over… from Cloudify Community http://bit.ly/WrKAnT
Ooohwee the plot thickens. Now that Aaron Paul is back in the Emmy game this year- I wonder who will be taking the throne - Tyrion or Jesse?
Cloudify Engineering: Raphaël, my favored... →
2 New Elements Named on Periodic Table →
unexpectedtech: You can now greet by name two new residents of the period table of elements: Flerovium and Livermorium. The International Union of Pure and Applied Chemistry officially approved names for the elements – which sit at slot 114 and 116, respectively — on May 31. They have until now gone by the temporary monikers ununquadium and ununhexium. Both elements are man-made,...
Cloudify Engineering: Parsing complex DSLs using... →
cloudifysource: Cloudify uses recipes to describe service deployment. The syntax is very minimal, but allows writing custom groovy extensions. The recipe below shows how two tomcats running on the localcloud (your laptop) perform port resolution, and port detection. Notice how context (isLocalCloud) is…
Beastie Boy Adam Yauch Dies in an Unfortunate Age...
When I heard the news this morning that Beastie Boy Adam Yauch died at age 47, my first two thoughts were: Nooooooooooooooooooooooooooooooooooo I really hope it’s not from a drug overdose, because I really respected him. And it wasn’t. It was from cancer, sadly. Which then got me even more sad, for even thinking the second thought, and then with that - that he likely will receive...
@Path is ridiculously buggy. It would be a great app - if it ever worked. My posts only post 50% of the time. WTF?
Today I remember our fallen soldiers and specifically my soldiers & friends - Ari Weiss, Noam After, Yehuda Bamberger, Gavriel Choter, Tzvika Ziman, Elkana Gobi, and Gadi Ezra H”YD. You are not forgotten.
We've got just the webinar for you - The Easy Way... →
cloudifysource: MongoDB supports an automated sharding architecture, enabling horizontal scaling across multiple nodes. With MongoDB you can convert to a sharded cluster, automatically managing failover and balancing of nodes, with few or no changes to the original application code. Managing a sharded mongo setup is no trivial task. Learn how to easily set it up, monitor and scale it on any...